Today, interiors mag and long-time It’s Nice That favourite Apartamento reveals a collaboration with Arket featuring a line up of limited edition pieces. Part of Arket’s Cotton GSM range, the pieces feature the illustrations of artist Martin Fengel to express a playful interpretation of the four different jersey materials that make up the Cotton GSM programme.
The range of jerseys that make up the programme differ in weight from a 150GSM lightweight underwear T-shirt, through to a 170GSM mid-weight T-shirt, a 220GSM heavyweight “vintage” T-shirt, and finally a 340GSM sweatshirt. Wanting to offer up a new take on its core set of products, Arket set Apartamento the brief of interpreting these different densities as visuals motifs.
“The illustrations had to represent each of the different weights from the collection in some way. The relative ‘lightness’ and ‘heaviness’ had to be apparent when comparing the motifs,” Apartamento tells It’s Nice That. “We contacted German artist Martin Fengel to do the drawings. We thought Martin could represent this idea of different weights, but adding a hint of humour. We talked to him and he sent us these drawings that, as he said are something in between ridiculous and overwhelming.”
Alongside the T-shirts and sweatshirt, Apartamento produced a video for Arket’s website with Martin offering insight into the project and a glimpse into the artist’s studio, in true Apartamento fashion.
In a recent press release, Arktet’s head of design Anna Tuernell states: “The passion for everyday life is something that we have in common with Apartamento. This collaboration was an inspiring way to play with one of our core programmes in a genuine way. Apartamento and Martin added a laid-back sense of humour to the collection.”
The items are available as a limited-edition run of 200 to purchase today, with one of the pieces available exclusively on Apartamento’s website.
About the Author
Ruby joined the It’s Nice That team as an editorial assistant in September 2017 after graduating from the Graphic Communication Design course at Central Saint Martins. In April 2018, she became a staff writer and in August 2019, she was made associate editor. Get in contact with Ruby about ideas you may have for long-form stories on the site.