Apple aficionados the world over were glued to their screens last night as Tim Cook and co took to the stage at the Steve Jobs Theatre in Cupertino, California to deliver the company’s annual array of exciting announcements.
Chief amongst them is the news that Apple is set to wade into the TV streaming wars with the launch of Apple TV+, a new service where “the most creative minds in TV and film tell the kinds of stories only they can.” Steve Carell, Reese Witherspoon and Jennifer Aniston and a whole host of other A-list names hopped up on stage to drum up enthusiasm for the platform, which presumably hopes to rival Netflix and Amazon’s original televisual offerings.
Apple even got Steven Spielberg in to help out. Which, you have to admit, is rather impressive. And if that wasn’t enough, the queen of the chatshow, Oprah Winfrey, will be bringing a duo of brand new documentaries to the service.
Intriguingly, just a few days after arch-rivals Google decided to hop into the videogame market with Stadia, Apple introduced its adoring fans to Arcade, an app store development which will allow users access to around 100 new games, “where storytelling and design are pushed further than ever before.” You’ll get to see just where storytelling can be taken when Apple Arcade launches in autumn of this year.
Fed up of trying to distract yourself from the grinding horrors of reality by playing computer games? Journalism-hungry Applemaniacs can hook themselves back into the real world with the tech giant’s Apple News+ service that “that brings together over 300 popular magazines, leading newspapers and digital publishers,” into what the company describes as “a beautiful, convenient and curated experience within the Apple News app.” Titles will include The Los Angeles Times, National Geographic, and Elle.
Finally, if playing Apple games, watching Apple TV shows, and reading Apple news via your various Apple devices isn’t enough, Apple also asked us to say hello to Apple Card.