Apple Music has released a campaign film titled Apple Music Anthem, which sees the platform’s note icon appear in dozens of recognisable musical visuals to take on the identity of various genres. Transfiguring at high speed constantly across the 38-second spot, the icon pops up alongside the likes of FKA twigs, Drake, Dr Dre, Kendrick Lamar, Demi Lovato, Sia and Eminem, and camouflaging into well-known album artworks for Bob Dylan, Kesha, Fleetwood Mac and Queens of the Stone Age.
Aiming to highlight the diversity of music available on Apple Music, the super slick campaign – set to Dance While You Shoot by Noga Erez – also shows the icon in multiple CG guises. Blink and you’ll miss it transforming from balloons to bling, fur to disco ball mirrors, and perspex to neon.
Released on 1 November, the film is simply captioned: “Know what’s next. Now. Discover millions of songs, always ad-free with Apple Music.” The video launches an updated visual identity for the brand after it launched two years ago.