Advertising agency BBH has played on the well-known catchphrase of fast food chain KFC for a provocative UK-based campaign. Using censorship in a suggestive way, blocking out key words from the “finger lickin’ good” idiom to make viewers do a double take, the controversial concept is intentionally close to the mark.
The “censored” posters will be released as huge billboards around the country and in digital campaigns. It is part of BBH’s revamped advertising identity for KFC, which features posters with a typographic, stripped-back graphic design.
Earlier this year KFC Australia was scrutinised for another contentious campaign using a pixelated image of a couple to suggest something smutty was going on, when in fact it was just a bucket of chicken.
- Paul Sahre chats to us about his new book Two Dimensional Man: A Graphic Memoir
- How can we connect young, diverse talent with the agencies who crave it?
- Ricky Leung’s illustrations capture the quiet moments of everyday life
- Photographer Chris Maggio palpably documents America’s current “emotional climate"
- Seoul-based Shrimp Chung’s dynamic designs are bright and full of impact
- Choreographer and director Holly Blakey on making work for everyone
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity