News / Graphic Design

Beijing 2022 unveils official emblems for Olympic and Paralympic Winter Games

Beijing-olympics-logo-graphic-design-itsnicethat-list

Via olympic.org

In the year 2022, Beijing will host the Olympic and Paralympic Winter Games and last Friday (15 December) saw the unveiling of the official emblem at a ceremony in the city’s National Aquatics Centre.

The emblem for the Winter Olympic Games is an amalgamation of traditional and modern Chinese culture, designed by artist Lin Cunzhen. Inspired by the Chinese character for winter, 冬, the top of the logo resembles a skater whereas the bottom resembles a skier. In between the two is a “flowing ribbon-like motif” which symbolises China’s “rolling mountains, Olympic venues, ski pistes and skating rinks,” with a subtle nod to the fact that the games will coincide with Chinese New Year.

The logo’s colours of blue, red and yellow are as considered as its abstract form. The blue represents dreams, the future and the purity of ice and snow, whereas the red and yellow are the colour’s of the host country’s flag symbolising passion, youth and vitality.

The emblem for the Paralympic Winter Games, is similarly inspired by Chinese calligraphy and incorporates the character for “fly”: 飞. The logo is representative of a wheelchair athlete “surging towards the finish line and victory".

During the ceremony, president of the International Olympic Committee, Thomas Bach, described the launch as a milestone in a pre-recorded video message. “The emblem is a symbol of ambitions and dreams. It will build excitement and anticipation in China and around the whole world for our shared goal of an outstanding Olympic Winter Games Beijing 2022.” He went on to say that the emblem will provide “a common image for people throughout the globe to connect with. It stands for the vision of Beijing 2022, showcasing the best of China to the world, a unique blend of modern and ancient traditions. And, of course, bringing the joy of winter sports to a new generation in China and beyond.”

Beijing-olympics-logo-graphic-design-itsnicethat-1

Via olympic.org