Beijing 2022 Winter Olympics announces open call for logo design

2 August 2016

Beijing 2022 Candidate City logo in bid for Winter Olympic and Paralympic Games

The organising committee for the Beijing 2022 Winter Olympic and Paralympic Games has announced an open call for emblem designs. The competition is available for international designers to enter, with a brief to represent “the Winter Olympics philosophy and Chinese culture.” There is no information as yet regarding a pitch fee or if any professional designers will be invited to submit designs.

In a statement released on the Beijing 2022 website, the committee says the emblem should act as a window to the world into China, as well as being an internationally recognisable symbol. It should take full advantage of the rich cultural and artistic resources provided by the sports being played, achieving “the perfect combination of ethnic, artistic and innovative.” The brief also states it should reflect the Olympic and Paralympic spirit and the host city and country’s culture and values. Technical notes for potential designers will soon be released on the website, but the brief also mentions that the emblem should “have good visual effects in television,” and should consider its application to other technologies. The application deadline is 30 December 2016.

Hans Zirong, general secretary of the Beijing Winter Olympic Organising Committee, says: “The emblem is the most important visual image element of the Olympic Games and constitutes the basis of the Olympic Games branding system.” At the moment, the Olympics website still shows the logo made for Beijing’s bid to host the Games.

The next Winter Olympics will be held in 2018 PyeongChang, South Korea; the event’s logo was designed by Korean designer Ha Jong-joo.


Ha Jong-joo: PyeongChang 2018 Winter Olympics logo

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Jenny Brewer

Jenny oversees our editorial output across work, news and features. She was previously It’s Nice That's news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

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