Blink Art’s Sam Dunn has created a new visual identity for London-based animation specialists Blinkink. The new identity replaces the monkey logo that the company used for 11 years and will be rolled out across the Blinkink website, social channels, stationary, gifs and a whole load of merchandise.
The new identity is inspired by the mythical Chimera – a fire-breathing female monster with a lion’s head, a goat’s body and a serpent’s tail. “The original brief for the project mentioned these strange animal hybrids which Bart [Yates, executive producer at Blinkink] and I both really liked the idea of. I’ve always had an interest in mythical legends and creatures of folklore, so it was great to bring to life some new creatures specifically for this project,” explains Sam. “The new logo’s have a completely different style to the original monkey, but the idea of using a central character across everything is still one of the main ideologies of the new branding.”
“In the end, we decided that the best juxtaposition was between cute and sinister, having a small animal as the body of the creature with a powerful or aggressive character as the head. We think it gives the characters a big personality which could be translated well in animation,” says the illustrator.
Providing a point of difference for the company was key, with the brief asking for panache, humour and charm. “The original logo was designed when we first started Blinkink and held up incredibly well for over a decade. We’ve grown and diversified a lot in that time so we wanted the evolution of the branding to reflect that,” explains Bart. “Bigger, bolder and weirder than before. I always find it slightly incongruous for creative companies to have boring logos, so I was keen to push it towards something a bit more idiosyncratic than normal.”