Dazed Media has announced the launch of Dazed Beauty, a community platform dedicated to “redefining the language and communication of beauty.” The platform is the latest venture for the media company which first began 25 years ago when Jefferson Hack and Rankin Waddell set up the magazine Dazed & Confused. The platform will officially launch tomorrow, 6 September, on Instagram, with a full website to follow on 26 of this month.
The beauty industry is one that’s booming, with beauty gurus of all ages racking up millions of views and followers across YouTube and Instagram alike. Aptly, Dazed Beauty will operate under the creative direction of make-up artist Isamaya Ffrench, who boasts over 150,000 followers on Instagram, alongside a newly appointed team which will endeavour to “celebrate beauty conveyed through the lens of creativity and self-expression”. This team includes Bunny Kinney as editor-in-chief, Amelia Abraham as managing editor, Nellie Eden as associate editor, Tish Weinstock as commissioning editor, Saorla Houston as photographic editor and producer and Ben Freeman as creative consultant with a host of other contributors yet to be announced.
Ffrench states, “I’m excited to explore new territories in beauty with a distinctly digital angle. This is beauty for the social media age. Our aim is really to redefine beauty itself – for everyone.” With this in mind, throughout the first month of its launch, Dazed Beauty will examine the future of beauty itself, exploring exciting developments at the intersection of beauty, technology and art.
CEO and co-founder of Dazed Media, Hack comments on the expansion of the company: “Dazed Media is expanding the Dazed brand to democratise the beauty conversation. True to our heritage as an innovative and independent media group, Dazed Beauty will radically challenge beauty stereotypes embracing diversity and bringing youth of all identities into this new reality."
This forward-thinking, investigative approach will be crucial to the platform, which will also strive to represent the changing face of fashion as Kinney points out. “We keep saying that beauty feels like the new fashion, particularly for young people. It’s personal, it’s individual, it’s accessible. Everyone has a face, everyone has skin, everyone has a body, and everyone has an identity that is to some extent formed by the lived experience they have in those bodies. We want to reflect those experience and tell those stories. Beauty provides a toolbox, and a canvas, for people to start experimenting with the person they are becoming both inside and out.”
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