The Design Business Association’s annual awards for design effectiveness were announced last night, with 42 winners selected for the “tangible and measurable” effect they have had on business success. The top prize went to DIY brand Graft, branded by Huddersfield-based design studio The Engine Room, after it was proven to have increased sales revenue by 744%.
Among a myriad of design prizes, this award aims to prove design’s value to business with numerical evidence of its positive effects.
Polyseam, a UK manufacturer of own-brand products for DIY retailers, commissioned The Engine Room to come up with a brand strategy to turn around its declining sales, and an identity for a new product. Based on research it conducted, the agency’s strategy was to redesign the manufacturer’s entire range with a bold, colourful brand identity. This, it says, has resulted in a 22:1 revenue return on design investment.
“[Design] closes the gap between business risk and market success,” says Deborah Dawton, CEO of the DBA. “In these unpredictable times, the design sector should be confident in our ability to thrive in uncertainty… when it comes to our nation’s competitiveness, infusing design universally into business should be a priority in order to drive long-term growth and economic advantage for the UK.”
- The legacy of late NYC street photographer Arlene Gottfried
- Nice Magazine nurtures and honestly represents young talent from the African continent
- Designer Raoul Gottschling on branding shape-shifting spaces and happy accidents
- Judit Kristensen on the pace and vulnerability of her pencil portraits
- Kim Jakobsen To's honest and impeccably stylish photography
- Graphic designer Johanna Burai's work is as critical and politically charged as ever
- Lacoste swaps famous crocodile logo for ten endangered species
- Director of Taylor Swift's Delicate video accused of copying Spike Jonze’s Kenzo advert
- These Swedish kids designed a typeface to celebrate their neighbourhood
- Discover Harvard student Mindy Seu's research-focused design practice
- A new Vitra Museum exhibition shows the hedonistic history of nightclub design
- Forget about Playboy; Leste is the community-led magazine of new erotics