The Design Business Association’s annual awards for design effectiveness were announced last night, with 42 winners selected for the “tangible and measurable” effect they have had on business success. The top prize went to DIY brand Graft, branded by Huddersfield-based design studio The Engine Room, after it was proven to have increased sales revenue by 744%.
Among a myriad of design prizes, this award aims to prove design’s value to business with numerical evidence of its positive effects.
Polyseam, a UK manufacturer of own-brand products for DIY retailers, commissioned The Engine Room to come up with a brand strategy to turn around its declining sales, and an identity for a new product. Based on research it conducted, the agency’s strategy was to redesign the manufacturer’s entire range with a bold, colourful brand identity. This, it says, has resulted in a 22:1 revenue return on design investment.
“[Design] closes the gap between business risk and market success,” says Deborah Dawton, CEO of the DBA. “In these unpredictable times, the design sector should be confident in our ability to thrive in uncertainty… when it comes to our nation’s competitiveness, infusing design universally into business should be a priority in order to drive long-term growth and economic advantage for the UK.”
- DBLG and Animade's cheeky stop-motion animation uses human skin and 3D stamps
- James Bannister breaks down Las Vegas’ facade of success and glamour in What Makes Grass Grow In the Desert
- Daniel Fletcher uses a playful spirit to represent the excitements and anxieties of daily life
- Brian Finke captures the contrasts in pasta production in five different cities in Italy
- Carnovsky illustrates the human body under X-ray using RGB illustration technique
- Chris Ullens directs charming stop-motion music video for Rex Orange County
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity