The Out of Office campaign created by advertising agency Now and The Women’s Equality Party is back today (9 November) for Equal Pay Day. After an impactful debut last year which resulted in an winning a Cannes Lion advertising award, the campaign’s second year launches a new bid to raise awareness around the gender pay gap.
In the UK the gender pay gap has dropped slightly with women earning on average 17.9% less than the average man, the full- time pay gap currently stands at 8.6%.
The records are measured over a full calendar year, meaning Equal Pay Day is the day where “women effectively stop being paid a salary relative to men.”
The objective of the campaign entails that if women are effectively not being paid to work from this date, then why should they work? The design of the Out of Office campaign uses an everyday office template to emphasise this inequality. This year’s campaign also features support from popular media channels such as Twitter, Instagram, Facebook and a number of other websites which will appear to have technical faults today “loading messages saying they’re also ‘not working’ as a way of highlighting the absurdity of the gender pay gap.”
If you’d like to take part, the campaign encourages Twitter uses to “switch on their Twitter out of office” in support of eradicating the gender pay gap.
- Jenny Schweitzer's latest short is an uplifting account of life in an American retirement home
- Next 2 Nothing is the how-to manual of tips and tricks for any aspiring filmmaker
- Haleigh Mun on finding her own illustrative style rather than trying to be a “cool artist”
- Genuine collaborations inform Swiss design studio Omnigroup's broad practice
- Filmmaker Duncan Cowles on how your own tone of voice can create the best audience reaction
- "Logos date like clothes": Six designers debate what makes an ideal brand identity
- An egg beats Kylie Jenner to become the most liked Instagram photo... ever
- Mastercard reveals new nameless logo courtesy of Michael Bierut
- Sam Youkilis uses scale, form and colour to challenge the tropes of travel photography
- Betina Du Toit's naturally-beautiful images are “stripped back from the non-essential”
- Giacomo Gambineri on shifting his creative career from graphic designer to illustrator
- Hiroki Nishiyama draws on traditional graphic design techniques in his illustration practice