Is it time for Bauhaus round two? Future London Academy thinks so

26 July 2019

Continuing a year of Bauhaus celebrations to mark the movement’s centenary, Future London Academy – a team of London-based creatives who utilise their knowledge to “create week-long immersive courses for like-minded professionals” – are not looking back, but to the future. Titled Bauhaus 2.0, an upcoming event will reflect how the spirit of Bauhaus is still evident, but will question: “What would Bauhaus look like if it were built now?”

Taking into consideration both the effects the Bauhaus movement and art school had on approaches to design, Future London Academy’s initiative will pair this with elements which are focal points of design today: humans and the planet. “We can all agree on two things; if we don’t understand enough about our own brain, creative and motivation, it is difficult to create anything outstanding,” it explains on this approach to Bauhaus 2.0. “And two, there is absolutely no purpose in building a successful company or product if it will ruin our planet and destroy humanity.”

Therefore Future London Academy’s programme is broken down into five intense two week modules, both in London and California. Curated by founder of Wolff Olins’ Michael Wolff, Francesca Cuda of ustwo, Pentagram partner Luke Powell, head of design IOT at Amazon Joanna Peña-Bickley and many more, the programme will examine: “being a better person, building a better product, building a better team, building a better company and building a better world.”

Building a website to announce this programme and its aims, Future London Academy’s design approach has original Bauhaus ethics in mind, “inspired by the functional approach manifested by the original German school,” it explains. Designed with “minimum means of expression” by using just one font, one colour and simplistic graphics, its landing page references a Bauhaus student exercise but with added animation and interactive elements “in an attempt to reimagine what these graphics would look like if HTML and JavaScript existed 100 years ago.”

You can apply to take part in Bauhaus 2.0 here.

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

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