Behind Fx Goby's opening animation for Google I/O, telling the cinematic journey of an idea

Date
29 June 2017
Reading Time
1 minute read

To open this year’s Google I/O developers’ conference in San Francisco, the organisers screened an animated film to a crowd of 7,000 plus a live-stream audience of millions. Created by Nexus director Fx Goby, the enchanting animation tells the story of the genesis of an idea, while also taking the viewers on a visual journey through the animators’ techniques.

It begins as a simple hand-drawn black line drawing on a white background, showing the protagonist – an amorphous character, discovering an egg, who proceeds to follow him. It promptly grows legs and arms, and the character, named Aye, soon becomes attached to “Idea”. They set off on a journey, Aye protecting, nurturing and pushing Idea along. All the while, the scenery becomes increasingly sophisticated and detailed. It bursts into colour, jumps from traditional, flat animation to CG and 3D visuals, from a rural landscape to a futuristic and hi-tech wonderland. Until, finally, Idea is born.

French, London-based director Fx, known for his film To Build a Fire, worked with a team of over 40 artists at Nexus to “reflect the evolution of animation itself”.

You can now watch the film and the making-of film below.

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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Fx Goby / Nexus: Google I/O launch film

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on jb@itsnicethat.com.

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