Gucci takes us on a journey through time and space with its AW17 campaign

Date
25 July 2017
Reading Time
1 minute read

Gucci has launched its AW17 campaign and it’s filled with vintage sci-fi motifs from the 50s and 60s, with a Star Trek-inspired film to sit alongside it.

Featured throughout are Alessandro Michele’s designs, and bringing the men’s and women’s collections to life is British fashion photographer Glen Luchford, who shot the campaign and directed the film and has previously worked on with the fashion house on multiple projects.

Working with art director Christopher Simmonds on the short, a cast of humans, robots and aliens make an appearance with the dreamy glow of a hazy B-movie. Classic sci-fi films including Forbidden Planet and Creature from the Black Lagoon are referenced throughout and given the luxe treatment with vintage prints and bejewelled characters wandering through the low-budget landscapes.

The film features music from Space 1999 by Vic Elms and Barry Gray, to transport viewers further back in time.

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Glen Luchford: Gucci and Beyond, Gucci AW17

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Glen Luchford: Gucci and Beyond, Gucci AW17

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Glen Luchford: Gucci and Beyond, Gucci AW17

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About the Author

Rebecca Fulleylove

Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.

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