Gucci has launched its AW17 campaign and it’s filled with vintage sci-fi motifs from the 50s and 60s, with a Star Trek-inspired film to sit alongside it.
Featured throughout are Alessandro Michele’s designs, and bringing the men’s and women’s collections to life is British fashion photographer Glen Luchford, who shot the campaign and directed the film and has previously worked on with the fashion house on multiple projects.
Working with art director Christopher Simmonds on the short, a cast of humans, robots and aliens make an appearance with the dreamy glow of a hazy B-movie. Classic sci-fi films including Forbidden Planet and Creature from the Black Lagoon are referenced throughout and given the luxe treatment with vintage prints and bejewelled characters wandering through the low-budget landscapes.
The film features music from Space 1999 by Vic Elms and Barry Gray, to transport viewers further back in time.
About the Author
Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.