Get feedback on your Covid-19 UN brief from industry leaders with #GlobalCreativeReview
Launched to help creatives establish whether their idea will resonate internationally, the platform will offer free crits from companies like Oglivy, BBDO and Spotify.
- Laura Snoad
- 6 April 2020
- Reading Time
- 2 minute read
A group of top international creatives have launched a new platform to help anyone planning to enter the United Nations’ first global design brief hone their ideas. Creative directors from ad agencies like 72andsunny, Dentsu, BBDO and Oglivy and companies like Spotify will offer feedback via #GlobalCreativeReview and, through a worldwide network, help creatives work out whether their proposal will hit the mark internationally.
For anyone that missed it, the UN brief invited designers to help develop powerful and easy to understand designs that share life-saving public health messages about Covid-19. Ranging from topics such as personal hygiene, physical distancing, how to identify the virus’ symptoms and myth busting, the brief called for “a multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages.”
Obviously bouncing ideas off other people can be a little more challenging when you’re working at home (as can connecting with someone from Bogata when you’re based in Bolton) so #GlobalCreativeReview plans to connect creatives with three industry leaders from three different continents, be it by email, video call or phone.
Since a soft launch on 1 April, more than 200 industry heads have signed up to offer feedback, including Susan Credle, global chief creative officer at FCB Global; Liz Taylor, chief creative officer at Leo Burnett; Joe Sciarrotta, deputy chief creative officer at Ogilvy, Spotify group creative director Marie Ronn and many, many others. Those involved currently span 40 countries, including Colombia, New Zealand, Singapore, Chile, India and the UAE.
The platform officially opened up for submissions on Friday (3 April) and is also seeking out more industry leaders to get involved in the project, especially those working in Asia and Africa. You can find out more about both here.