To mark the launch of Bose’s Get Closer campaign, Grey London has created a new 60 second film that shows dancer Maëva Berthelot move through the deserted streets of London. Dancing through locations that range from Piccadilly Circus, Regent Street and on an eerily quiet Underground carriage, the film provides a view of the capital that is familiar yet somehow disconcerting. Maëva dances to a track called Alchemy by TALA and the routine was developed with renowned choreographer Simeon Qsyea.
“We never quite believed we would actually be able to lock down central London in such heavily populated and high security areas. We used a helicopter for the ariel shots, which had understandably strict airspace rules. We held back traffic and people for a few minutes each take. This wasn’t easy to produce,” says Dominic Goldman, Executive Creative Director, Grey London. “Most of this was captured in camera with minimal clean up in post. All shot beautifully on film in a variety of locations as our hero moved through the city from the gritty emptiness of East London to the heart of W1, all captured through the lens of legendary DoP Mattias Rudh and directed by the magical Jaron Albertin.”
The spot accompanies a global campaign for Bose’s QuietComfort 35 wireless headphones and SoundTouch wireless speakers. A second film, shot in Iceland’s Harpa concert hall featuring OneRepublic, can be viewed here.