The Guardian Weekly receives a glossy global rebrand
- Laura Isabella
- 11 October 2018
I’ve been ‘taken’ multiple times by affordable subscriptions to weekly news roundup magazines. From The New Yorker to The Economist and New Humanist to The New York Times Magazine there’s something uniquely satisfying about sitting with a strong black coffee, a couple of croissants and a glossy weekly tome of long-reads, global news, arts features and, of course, puzzle pages to while away a Saturday morning.
The Guardian Weekly eclipses these other publications, I believe, through its sheer history of weekly round-up news coverage and host of immersion worthy features since it launched in 1919. Previously with an aesthetic akin to The Guardian newspaper itself, the Guardian Weekly has undergone a slick, sophisticated and thoroughly engaging rebrand pitting it up there amongst the best designed, and most content worthy weekly news-y publications globally.
A 64-page magazine featuring analysis of the biggest stories of the week, long-reads, interviews, opinion pieces and a sizeable arts and puzzle section, its a curated publication for all your news, culture, arts and, well, weekend-morning-brain wake up needs. The new rebrand sees the Guardian Weekly firmly cement itself amongst the competition, with colourful feature illustrations, full-bleed image double pagers and an innovative interplay between text and imagery.
With three editions — Australia, North America and Global for the UK and rest of the world, the Guardian Weekly is transatlantic and has received an internationally-focused rebrand to reflect this. That, and it’s a deliciously glossy and informative way to feel on top of what’s happening in the world without necessarily needing to dedicate every waking hour to scrolling your news-focused Twitter feed.