Despite the myriad and systematic issues — the price! The cleanliness! The lack of seats! The replacement bus services which see you stuffed uncomfortably close to someone eating a tuna salad for an hour or two! — there is something undeniably romantic about travelling by train. As we hurtle toward autumn’s mellow fruitfulness, the idea of boarding a cross-country train with a steaming mug of Bovril and a fresh batch of crosswords for company is more enticing than ever. Norwich to Nuneaton, Preston to Plymouth, Liverpool to Llandudno — we’ll go anywhere.
As will, it seems, Enid Blyton’s rag-tag bunch of youthful adventurers, the Famous Five. In a new campaign orchestrated by adam&eveDDB, Julian, George, Dick, Anne and Timmy find themselves exploring the far-flung-furthest-reaches of the Great Western Railway network, taking in everything from Exeter Cathedral to Bath’s much-loved Roman baths.
The campaign — which, yes, visually harks back to the long-running series’ watercolour covers — will run across TV and cinema, as well as feature in a series of print and outdoor adverts too.
Adam&eveDDB’s Paul Billinglsey believes that the adverts will get GWR passengers to revalue rail, “by bringing to life the adventure and excitement that its customers can access while using much-loved characters to build appreciation and loyalty.”
In the TV clip — which you can stream to your heart’s content below — our fearless five find themselves pursuing a wanted, and extravagantly moustachioed — criminal across the south-west, from Cardiff to London. They take the train, he chooses numerous cabs, and…well, we’ll leave it to you to see if they managed to apprehend a bloke who couldn’t look more like a baddie from a series of 1940s children’s adventure books if he tried.
- “All I could see was puppets”: Johnny Kelly on his series of sweet shorts for Cheerios
- Melek Zertal's illustrations all feature different versions of herself
- Wyatt Knowles on his DIY approach to poster design
- Jaemin Lee takes on the influence of 80s pop in his illustrative process and aesthetic
- A Pint in London: a new game where the quest is for the perfect tipple
- “There is no value in change for change’s sake”: an exclusive look at Spin's update of Mubi’s visual language
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance