News / Photography

Harmony Korine shoots Harry Styles for new piglet-featuring Gucci ad

Harry-styles-harmony-korine-gucci-campaign-photography-itsnicethat-02

Every so often life’s gloom temporarily lifts and you’re presented with something so strange and wonderful that you can’t help but feel a grin creep over your face. Today we’ve been blessed with such a thing: Harmony Korine has shot a bandana-wearing Harry Styles enjoying the company of a few pigs and a rather regal bevy of swans.

Korine’s latest work for Italy’s most famous luxury leather merchants Gucci sees the Trash Humpers director using the former One Direction phenomenon to highlight what we’re told is creative director Alessandro Michele’s “oneiric vision” of contemporary high-end menswear.

Earlier this month we brought you news that Korine and Alessandro had locked heads on a superbly surreal book which saw the pair having a laugh amongst the glorious ruins of Pompeii and Herculaneum.

To get fashionistas salivating for Gucci’s Pre-Fall 2019 men’s tailoring collection, Korine has got Harry Styles all dolled up. The brand describes Styles as playing an “eccentric yet nonchalant character, surrounded by his pets in a classical environment, reflecting the House’s vision for a new formal wardrobe.”

Harry-styles-harmony-korine-gucci-campaign-photography-itsnicethat-02

Harmony Korine: Gucci (Via Gucci)

Harry-styles-harmony-korine-gucci-campaign-photography-itsnicethat-01

Harmony Korine: Gucci (Via Gucci)

Harry-styles-harmony-korine-gucci-campaign-photography-itsnicethat-03

Harmony Korine: Gucci (Via Gucci)

Harry-styles-harmony-korine-gucci-campaign-photography-itsnicethat-05

Harmony Korine: Gucci (Via Gucci)

Harry-styles-harmony-korine-gucci-campaign-photography-itsnicethat-06

Harmony Korine: Gucci (Via Gucci)

Harry-styles-harmony-korine-gucci-campaign-photography-itsnicethat-04

Harmony Korine: Gucci (Via Gucci)