Breaking bag: Hay designs replacement for Ikea’s big blue bags

Date
9 June 2016

Ikea has announced a collaboration with Danish design brand Hay, including a redesign of its big blue carrier bags. The new Frakta bags have a green and white checked pattern with dark green handles. The Hay collection is planned to launch in autumn 2017, featuring furniture, lighting, accessories and textile designs; the brand has released images of prototypes, including a chair in the same dark green, as well as a bench, table and desk lamp.

The Swedish brand also announced a major new collaboration with British designer Tom Dixon, to launch in August 2017. The range will explore comfortable, modular, flexible and lightweight seating for the modern home. “We are in the midst of a huge revolution in how people create, manufacture and consume,” Tom Dixon said in a statement. “The furniture business has been slow to respond to the opportunities, but now is an amazing time to experiment in new ways of working. In this case in a fresh collaboration directly with the consumer, industry and global experts.”

The announcement was made at Ikea’s Democratic Design Day in Sweden, an annual conference where it announced its popular Ilse Crawford collection last year.

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Jenny Brewer

After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, now overseeing the website’s daily editorial output. Contact her with stories, pitches and tips relating to the creative industries on jb@itsnicethat.com.

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