H&M’s Spring 2018 campaign is a lesson in female kinship. The film, which was fittingly shot in Buenos Aires, opens with Elizabeth Olsen tangoing somewhat reluctantly with a male partner before he is tapped on the shoulder and replaced by Naomi Shimada.
Choreographed by Holly Blakey, the short develops as the music shifts, the dance travels out onto the street and an all female troupe of women including Andreea Diaconu, Anna Ewers, Imaan Hammam and Andrea Valledo come together, before being joined at the last minute by none other than Winona Ryder.
“I love the way that the campaign really celebrates women in a very authentic way,” Winona Ryder commented. “I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other.”
“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring,” Olsen said in a release.
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