H&M’s Spring 2018 campaign is a lesson in female kinship. The film, which was fittingly shot in Buenos Aires, opens with Elizabeth Olsen tangoing somewhat reluctantly with a male partner before he is tapped on the shoulder and replaced by Naomi Shimada.
Choreographed by Holly Blakey, the short develops as the music shifts, the dance travels out onto the street and an all female troupe of women including Andreea Diaconu, Anna Ewers, Imaan Hammam and Andrea Valledo come together, before being joined at the last minute by none other than Winona Ryder.
“I love the way that the campaign really celebrates women in a very authentic way,” Winona Ryder commented. “I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other.”
“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring,” Olsen said in a release.
- Department of New Realities' AR-assisted Moncler book is a technological triumph
- Tish Murtha's Elswick Kids portrays "the joy and freedom of childhood"
- The ninth Asian Pacific Triennial’s features an undoubtedly impressive roster
- Lily Rose Thomas' film Girls Who Drink explores three complicated relationships with alcohol
- Broken Bonds explores how pictures can document a different approach to history
- Talk: a magazine reimagining debates surrounding commercial art
- Photographer Andrea Artemisio's wacky realisations breathe fresh air into magazine editorial
- Massive Attack just announced that they've remastered a classic album into...a spray can
- It looks like Banksy intended to shred the whole of Girl with Balloon
- Deep Throat Studio may have been borne out of failure but it thrives today
- Andrés Rosa approaches design by rejecting logic and embracing Dadaist thinking
- A new film uses the Barbican estate at sunset to appreciate the beauty of Brutalism