Traditionally, art bought from Ikea tended to sit at the bottom end of the creative scale, but the furniture company is looking to improve that reputation with its Hasselblad collaboration. In tune with recent efforts to work with external creative partners (such as the recently released Tom Dixon range), Ikea and the camera brand have released a collection of eight prints featuring pieces from the Hasselblad Masters Award collection, by seven respected photographers.
It follows last year’s series of illustration prints, featuring original works by Jean Jullien and 11 other artists, which sold for £10 each.
The so-called Norhassel Hasselblad series features landscapes and portraits by Dmitry Ageev, Tom D. Jones, Lars van de Goor, Bára Prášilová, Ali Rajabi, Hans Strand and Joachim Schmeisser. These will be in store from August.
Marcus Engman, head of design for Ikea, said in a statement: “Photography is a vital way to express yourself and showcase the world from your perspective. In this day and age with social media, this form of expression and art has become even more popular, creating a whole new group of everyday photographers. With this collection of images, both Ikea and Hasselblad aim to inspire people to continue capturing the world while offering stunning photographs to those looking to make their home unique.”
A representative from Hasselblad commented that the brand wanted to offer the work of these photographers to a wider audience, and bring “world-class photography into their everyday life”.
- National Geographic’s creative director Emmet Smith on the publication’s redesign
- Leon Mark’s refined and infinitely stylish photography
- Sophie Harris-Taylor shares anecdotes and insights from her photo series, Sisters
- Designer Anatole Couteau's technical approach lets him communicate simply and precisely
- A peek inside Hicham Amrani's trippy new comic Svend & Xanax
- Friday Mixtape: The Orielles mix for "good times with good people"
- Pentagram rebrands Battersea dogs and cats home to visualise "personality over sentiment"
- Craig Oldham dishes out brutally honest advice to new graphic designers
- ManvsMachine create its most ambitious campaign for Air Max Day yet
- V&A announces shortlist for its Illustration Awards 2018
- Ten examples of rare letterings, from 19th-century alphabets to preliminary drawings of Futura
- Bad week for art world as Jeff Koons piece is smashed and imitation Happy Meal thrown away