Traditionally, art bought from Ikea tended to sit at the bottom end of the creative scale, but the furniture company is looking to improve that reputation with its Hasselblad collaboration. In tune with recent efforts to work with external creative partners (such as the recently released Tom Dixon range), Ikea and the camera brand have released a collection of eight prints featuring pieces from the Hasselblad Masters Award collection, by seven respected photographers.
It follows last year’s series of illustration prints, featuring original works by Jean Jullien and 11 other artists, which sold for £10 each.
The so-called Norhassel Hasselblad series features landscapes and portraits by Dmitry Ageev, Tom D. Jones, Lars van de Goor, Bára Prášilová, Ali Rajabi, Hans Strand and Joachim Schmeisser. These will be in store from August.
Marcus Engman, head of design for Ikea, said in a statement: “Photography is a vital way to express yourself and showcase the world from your perspective. In this day and age with social media, this form of expression and art has become even more popular, creating a whole new group of everyday photographers. With this collection of images, both Ikea and Hasselblad aim to inspire people to continue capturing the world while offering stunning photographs to those looking to make their home unique.”
A representative from Hasselblad commented that the brand wanted to offer the work of these photographers to a wider audience, and bring “world-class photography into their everyday life”.
- Oscar Maia translates the essence of his native Porto into a new publication
- Louise Bonnet paints exaggerated bodies as symbols of melancholy and loneliness
- Mathieu Larone illustrates the "elusive liminal space between the cryptic and the understandable"
- Micaiah Carter interprets Uniqlo’s linen range with a sultry sun-drenched shoot
- We take a look back at the best stories of the year to date
- Atelier Brenda and Amélie Bakker create “squidgy” identity for Beursschouwburg
- Pornhub decides to try out beesexuality with new awareness campaign
- “The time just feels right”: Stuart Brumfitt and Mirko Borsche, editor and designer of The Face, on its relaunch
- Graphic designer Shao Nian's portfolio ranges from academic publishing to experimental magazines
- Daniel Gebhart de Koekkoek recreates the ingenious yet useless inventions of Chindōgu
- The Washington Post's climate change issue features 24 equally important covers
- Philip Gerald's lowbrow, crude paintings are a reflection of his views on the art world