Jose Mendez and Studio Output create dancing gif characters for BBC Radio 1’s Big Weekend

Date
16 May 2016
Reading Time
1 minute read
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Jose Mendez with Studio Output: BBC Radio 1’s Big Weekend characters

Studio Output has worked with illustrator Jose Mendez to create a series of gifs for BBC Radio 1’s Big Weekend campaign. The gifs show a perpetually dancing group of characters, including a hot dog in sunglasses and an ice cream in trainers, as well as human festival-goers. These characters pop up in other promotional artwork for the event, including print and online still adverts and an animation. The campaign imagery largely follows a vivid blue and pink colour scheme with flashes of pattern, which Studio Output describes as “chaotic, ever-changing mash-up of assets that burst with energy.”

The overall concept is based around the festival’s local, young feel and the idea it is an “epic house party everyone’s invited to”.

The gifs form part of Studio Output’s wider campaign for Big Weekend, which includes brand identity, brand communications, art direction, social content and a TV advert produced by Found, an Output Group.

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Jose Mendez with Studio Output: BBC Radio 1’s Big Weekend campaign

Above

Studio Output: BBC Radio 1’s Big Weekend campaign

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Studio Output: BBC Radio 1’s Big Weekend campaign

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About the Author

Jenny Brewer

After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, now overseeing the website’s daily editorial output. Contact her with stories, pitches and tips relating to the creative industries on jb@itsnicethat.com.

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