Jose Mendez and Studio Output create dancing gif characters for BBC Radio 1’s Big Weekend

Date
16 May 2016
Reading Time
1 minute read
Above

Jose Mendez with Studio Output: BBC Radio 1’s Big Weekend characters

Studio Output has worked with illustrator Jose Mendez to create a series of gifs for BBC Radio 1’s Big Weekend campaign. The gifs show a perpetually dancing group of characters, including a hot dog in sunglasses and an ice cream in trainers, as well as human festival-goers. These characters pop up in other promotional artwork for the event, including print and online still adverts and an animation. The campaign imagery largely follows a vivid blue and pink colour scheme with flashes of pattern, which Studio Output describes as “chaotic, ever-changing mash-up of assets that burst with energy.”

The overall concept is based around the festival’s local, young feel and the idea it is an “epic house party everyone’s invited to”.

The gifs form part of Studio Output’s wider campaign for Big Weekend, which includes brand identity, brand communications, art direction, social content and a TV advert produced by Found, an Output Group.

Above

Jose Mendez with Studio Output: BBC Radio 1’s Big Weekend campaign

Above

Studio Output: BBC Radio 1’s Big Weekend campaign

Above

Studio Output: BBC Radio 1’s Big Weekend campaign

Share Article

About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent over a decade working in design journalism. Contact her with news stories relating to the creative industries on jb@itsnicethat.com.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.