Chanel creative director Karl Largerfeld has created a painterly logo for the upcoming collaboration between the French fashion house and top Parisian concept store Colette. Lagerfeld’s roughly inked marque was revealed alongside Chanel’s plans for the month-long takeover of Colette in November, which will see the store’s first floor transformed by “dreamlike scenography”, Chanel told fashion industry news site WWD.
Largerfeld’s design pairs the two brand names in Colette’s trademark blue, with turquoise and pink highlights, and Colette’s double dot logo centre stage. Last year the octogenarian said Colette was the only store he ever shops in as it is one of the few to stock items he doesn’t already own.
The takeover, which is set for 30 October – 25 November, will include a showcase of pieces from the autumn 2017 and cruise 2018 collections and an events programme themed around music. Chanel’s involvement follows similar stints from Les Vacances de Lucien (a collective showcase by fashion PR extraordinaire Lucien Pages) and Sacai, the Japanese label founded by former Comme des Garçons designer Chitose Abe.
Chanel’s guest slot is the penultimate edition before Colette closes its doors at the end of the year. The final slot has been snapped up by Saint Laurent, which will take over the building in 2018. Colette, which was set up by Colette Rousseaux and her daughter Sarah Andelman in 1997 was dubbed by Forbes as “the trendiest store in the world”. The announcement of its closure came in July when the company issued a statement outlining: “Colette Roussaux has reached the time when she would like to take her time; and Colette cannot exist without Colette.”