Kibwe Tavares combines live action and animation for new Guinness advert

4 April 2016

Director Kibwe Tavares, with Abbott Mead Vickers BBDO and Nexus Productions, has created a new spot for Guinness to accompany the launch of the new Africa Special stout. The 80-second film, that has been launched under the Alive Inside slogan that unites Guinness’ campaigns in Europe, features artists, models and dancers from Nigeria, Kenya and Ghana performing to a Kuduro track. The advert sees the movement of the dancers make a pattern inspired by Ankara fabric appear across the ground and walls using a combination of live action and animation.

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Owen Pritchard

Owen joined It’s Nice That as Editor in November of 2015 leading and overseeing all editorial content across online, print and the events programme, before leaving in early 2018.

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