Mark Zuckerberg has taken out full-page print ads in national newspapers in the UK and US to apologise for Facebook’s “breach of trust” after increasing scrutiny over the social network’s recent privacy breach.
“You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014,” Zuckerberg wrote in a stripped-back advert. “This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again.”
The Observer, The Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express, Sunday Telegraph, The New York Times, The Washington Post, and The Wall Street Journal ran Zuckerberg’s apology yesterday (25 March).
This is not the first time that print advertising has been used as a means by which to issue an apology in recent weeks. In February, Mother London responded to the nationwide KFC shortage with full-page ads in The Sun and Metro. “FCK”, the advert read. Facebook’s apology was considerably more sombre in tone, written in black text on a plain background, with the Facebook logo resigned to the very end of the page.
- Hick Duarte uses his camera to document the plurality of Brazilian youth culture
- Fhuiae Kim explores “the third language” in her calming graphic design works
- Folch designs a typeface embodying the “energetic universe” of acid house
- Illustrator Michael McGregor turns the mundane into something extraordinary
- All together now: Pascale Claude compiles a visual history of the beloved footie record
- “Part-animal, part-household object”: Frédérique Rusch on her wonderfully cryptic illustrations
- “We want to challenge and disturb the audience”: meet graphic design studio Alliage
- Matt Willey leaves The New York Times Magazine and joins Pentagram
- Ikki Kobayashi’s new series investigates the tension between shapes and negative space
- “Perfectly beautiful things don’t attract me”: Heesun Seo on her nontraditional practice
- The Pantone Colour of the Year 2020 makes a statement about peace and communication
- Moleskine’s digital notebook and a visual inventory of Earth win Apple's Apps of the Year