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Mark Zuckerberg takes out full-page print ads to apologise to Facebook users for privacy breach

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Image via @brianstelter Twitter

Mark Zuckerberg has taken out full-page print ads in national newspapers in the UK and US to apologise for Facebook’s “breach of trust” after increasing scrutiny over the social network’s recent privacy breach.

“You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014,” Zuckerberg wrote in a stripped-back advert. “This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to make sure this doesn’t happen again.”

The Observer, The Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express, Sunday Telegraph, The New York Times, The Washington Post, and The Wall Street Journal ran Zuckerberg’s apology yesterday (25 March).

This is not the first time that print advertising has been used as a means by which to issue an apology in recent weeks. In February, Mother London responded to the nationwide KFC shortage with full-page ads in The Sun and Metro. “FCK”, the advert read. Facebook’s apology was considerably more sombre in tone, written in black text on a plain background, with the Facebook logo resigned to the very end of the page.