Christmas is definitely upon us. Where once the Coca-Cola advert was once the sign that festivities were imminent, the cultural signifier, in the UK, at least, is the now annual John Lewis advert. Airing tonight at 9.30pm, Moz the Monster is directed by Michel Gondry and was created by agency adam&eveDDB.
The two minute ad charts the friendship between a child and Moz the Monster who lives under his bed, making strong reference to the Pixar classic Monsters, Inc. – particularly when a small sock becomes attached to the monster’s fur. “When I told my ex girlfriend I was doing the next John Lewis Christmas film she said: ‘You have big shoes to fill, this John Lewis commercial must make people cry, don’t forget’,” said Gondry. “Last week I showed it to her and she cried. Phew.”
The story is accompanied with a now customary stripped-back cover version of a famous song. This year the duty falls to Elbow who have reworked the track Golden Slumbers by The Beatles. Guy Garvey, lead singer of Elbow said: “This project was such a pleasure. Michel Gondry and the song did all the work for us. We are really proud to be involved.”
The advert is accompanied by a host of extra activity. At the John Lewis flagship shop on Oxford Street visitors will be able to see and hear what’s thought to be the world’s first farting and snoring window as Moz plays in the rooms in Joe’s house. On Facebook people will be able to ‘Mozify’ their face using their Facebook camera, and in ten shops customers will be able to create their own monster selfie at a Monster Maker station.
A recording of actress Sally Phillips reading the Moz The Monster story will be available for download from johnlewis.com, Sky boxes and Google Home. Google Home customers will also be able to personalise their story choosing their own sound effects.
- Victor Fonseca treats his graphic design practice like a “playground”
- Photographer Jack Latham investigates the hidden conspiracies of Bohemian Grove
- Stella Park’s warm illustrations reflect her outlook on life
- Ugly beauty and challenging established norms feature in Jade Palace's collaboration with Yat Pit
- Astrid Seme elevates an artist’s work by challenging it through the lens of design
- Elizabeth Hibbard’s unsettling photographs examine subjective experience with a visceral gaze
- New study claims to pinpoint the most creative time of day, down to the minute
- Singapore-based studio Swell explores the idea of the banished book
- "My little niece and my grandmother like the game equally": how Playables made the simply addictive Kids
- In being "open to possibilities" still life painter Duane Keiser paints the everyday joys of life
- What the cluck? KFC releases limited-edition bucket hat
- For Bizzarri-Rodriguez, book design “is everything except a science”