Mozilla has given Firefox a new look – and implemented a whole host of new features to boot. “The ‘Firefox’ you’ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first,” says Mozilla in a blog post heralding the news.
Firefox is, we’re told, no longer just a browser. In addition to being a handy portal through which you can access the internet’s myriad pleasures the service now extends to being an “encrypted service to send huge files,” a means of password protection across multiple devices, and an early warning system that will alert users to potential data breaches.
Noting that this latest incarnation of Firefox is about “more than logos” the company assures users that the updated incarnation “includes everything we need to make product and web experiences today and long into the future.”
In real terms this means the introduction of both a new colour palette, a revamped typeface (“with a rounded feel that echoes our icons”), adding up to a new identity which is alleged to “make the brand open to everyone.”
18 months in the making, the redesign is the result of a collaboration between design consultancy Johnson Banks, UI/UX agency Ramotion, and designer Jon Hicks, one of the original driving forces behind the original Firefox logo.
Built around four distinct ideological pillars — a radical optimism about the internet, a desire to build better products, a drive towards openness, and a belief in the fundamental importance of being driven by strong convictions — the new look and feel isn’t the end of story, with Mozilla claiming that: “As a living brand, Firefox will never be done. It will continue to evolve as we change and the world changes around us.”
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