Currently on show at Tribeca Film Festival is a VR experience conceived by OK Go’s frontman and video director Damian Kulash Jr together with the renowned director and VR aficionado Chris Milk. Lambchild Superstar: Making Music in the Menagerie of the Holy Cow invites pairs of participants into a “wondrous environment” to “experience the joy of creating music through collaboration”.
Damian has creatively led the band’s string of much-lauded, and now much-anticipated, music videos, usually directing or co-directing the epic feats of choreography and production. The most recent was for Obsession, released in November 2017, which features 567 printers generating a perpetually changing background of paper, which becomes increasingly complex as the video progresses.
Chris Milk is a renowned music video director who has worked with Kanye West, Jack White, Courtney Love and The Chemical Brothers, and was behind landmark digital music collaborations such as The Johnny Cash Project and Arcade Fire’s The Wilderness Downtown. He’s also co-founder and CEO of Within, a virtual reality technology company, and has been a pioneer in combining the two fields. For example, he worked with Beck on Sound & Vision in 2013, the first live action, fully spherical VR film. Within has also partnered with the likes of the UN, Vice, Nike and The New York Times on recent VR creative projects.
The Lambchild Superstart project involves visitors playing “magical” music-making contraptions, and interacting with virtual animals, robots and audience members, working together to create an original song. It was developed with Oculus for Tribeca’s Virtual Arcade, which features 21 world premiere virtual and augmented reality exhibits, open until 28 April at 50 Varick Street, New York.