Pantone's Colour of the Year 2019 has been announced and it's... Living Coral!

Date
6 December 2018
Reading Time
1 minute read
Above

Via Pantone

Pantone has announced Living Coral, otherwise known as Pantone 16-1546, as its colour of the year. A staple announcement as we edge towards Christmas year on year, Pantone has plucked “an animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge,” out of its vast and ever-expanding palette to be the colour of the next 12 months.

Following on from 2018’s colour of Ultra Violet – said to communicate “originality, ingenuity and visionary thinking” – Pantone describes its choice for 2019 as emitting “the desired, familiar, and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind.”

For 20 years now, the Pantone Color Institute has been fusing colour-centric consultancy and psychology with seasonal trend forecasting to come up with a hue that they feel can advise brands and companies on how to deploy colour effectively in the year to come.

Above

Via Pantone

Share Article

Further Info

About the Author

Josh Baines

Josh Baines joined It's Nice That from July 2018 to July 2019 as News Editor, covering new high-profile projects, awards announcements, and everything else in between.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.