Pantone has announced Living Coral, otherwise known as Pantone 16-1546, as its colour of the year. A staple announcement as we edge towards Christmas year on year, Pantone has plucked “an animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge,” out of its vast and ever-expanding palette to be the colour of the next 12 months.
Following on from 2018’s colour of Ultra Violet – said to communicate “originality, ingenuity and visionary thinking” – Pantone describes its choice for 2019 as emitting “the desired, familiar, and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind.”
For 20 years now, the Pantone Color Institute has been fusing colour-centric consultancy and psychology with seasonal trend forecasting to come up with a hue that they feel can advise brands and companies on how to deploy colour effectively in the year to come.