London-based pattern design duo Patternity has collaborated with British department store chain John Lewis on an extensive collection of homeware and women’s apparel. Featuring the duo’s signature monochrome, geometric repeats and other more fluid motifs, the range spans everything from leggings and tops to cushions, towels, rugs and bedlinen, making it John Lewis’ first collaboration across fashion and home.
Patternity was founded in 2009 by Anna Murray and Grace Winteringham, with a focus on documenting and exploring pattern in everyday life. They keep an archive of pattern and conduct research around the subject; they have published two books and are regularly involved in events, such as Wellcome’s Infectious Pattern workshop. They also work on creative direction and design projects for clients such as Nike, Kenzo, Céline and Clarks.
The John Lewis range aims to bring Patternity’s work to a wide audience with accessible prices, and aesthetically “celebrates the fundamental shapes and textures of life”. “This collaboration is a celebration of the power of pattern to positively connect different areas of our daily lives,” says Anna. “It is a playful exploration of the fundamental shapes, rituals and textures that make our lives and we hope it will help inspire people to consider pattern in a much deeper way.”
Philippa Prinsloo, head of home design at John Lewis, said the duo “took as a starting point a day in our customers’ lives, designing products which fit seamlessly into the way we live today. I love the sense of calm and purpose that is inherent to their use of pattern… It’s practical while retaining a sense of thoughtful design.”