Back in 2007, Pentagram’s Naresh Ramchandani decided to launch a publication with a serious, and seriously useful, message. Do the Green Thing, as the name suggests, tips it’s eco-friendly hemp hat toward the necessity of making sustainable choices as desirable as possible, through the use of compelling creative work that has been rigorously researched, argued originally, and made vivid through illustrations, films and campaigns.
The latest issue – the publication’s tenth, titled Nice ad, shame about the planet – sees a particularly persuasive editorial (penned by Naresh himself) paired with some all-new visual work by It’s Nice That favourite Paula Scher. The Pentagram partner has produced a series of contemporary warning labels, that the studio themselves describe as “the twenty-first century equivalent of Smoking Kills.”
Naresh’s piece, which discusses whether products that are harmful to the environment should be allowed to publicly promote themselves, has got everyone at It’s Nice That thinking very, very hard about their own patterns of consumption. And climate change. On a Monday morning.
You can check out some of Paula’s funny-but-serious work from the issue below.
- Daniel Britt’s hilariously surreal animations makes the nonsensical appear logical
- Ben Cullen Williams on investigating how a computer would dance
- From The New York Times to a comic on sex, illustrator Kati Szilágyi discusses her recent work
- Alan Warburton explores CGI production, toxic masculinity and vision through his hybrid practice
- “Animation is now a must for posters”: Sunny Studio on design for the digital age
- Greta Grotesk is a typeface in homage to the teenage activist’s handwriting
- Graphic Design is Mental: Tips for looking after your state of mind as a designer
- Alan Titchmarsh stars in new campaign for Adidas’ Gardening Club collection
- Banksy opens his own store, Gross Domestic Product, in wake of legal dispute
- Moonlight, Ex Machina and The Witch go to print in three books designed by Actual Source
- Sometimes Always’ identity for São Paulo bar Caracol has over 10 billion compositions
- Basile Fournier speculates on how technology will affect the role of the future designer