Back in 2007, Pentagram’s Naresh Ramchandani decided to launch a publication with a serious, and seriously useful, message. Do the Green Thing, as the name suggests, tips it’s eco-friendly hemp hat toward the necessity of making sustainable choices as desirable as possible, through the use of compelling creative work that has been rigorously researched, argued originally, and made vivid through illustrations, films and campaigns.
The latest issue – the publication’s tenth, titled Nice ad, shame about the planet – sees a particularly persuasive editorial (penned by Naresh himself) paired with some all-new visual work by It’s Nice That favourite Paula Scher. The Pentagram partner has produced a series of contemporary warning labels, that the studio themselves describe as “the twenty-first century equivalent of Smoking Kills.”
Naresh’s piece, which discusses whether products that are harmful to the environment should be allowed to publicly promote themselves, has got everyone at It’s Nice That thinking very, very hard about their own patterns of consumption. And climate change. On a Monday morning.
You can check out some of Paula’s funny-but-serious work from the issue below.
- Francesca Allen on using photography as a means of self-expression
- Review of the Year 2018: Back to Back with Joey Yu and Olimpia Zagnoli
- Ram Han’s work continues to rekindle images of childhood nostalgia
- Sophy Hollington on learning to be creatively fulfilled while earning a living in 2018
- Same Paper and KangHee Kim's latest book is a golden journey from dawn to dusk
- We ask Duncan Cowles to create the ultimate Christmas ad, using only Adobe Stock and some expert advice
- Alex Gamsu Jenkins’ comics remind us of how gross we really are
- Pantone's Colour of the Year 2019 has been announced and it's... Living Coral!
- DIA channels NYC and gives Squarespace its signature kinetic treatment in brand refresh
- Pop culture powerhouse Bryan Rivera's 2018 in graphic design
- Don't worry, be angry: how politics and creativity collided in 2018
- Shun Ishizuka's designs combine Western design influences for a Japanese context