Back in 2007, Pentagram’s Naresh Ramchandani decided to launch a publication with a serious, and seriously useful, message. Do the Green Thing, as the name suggests, tips it’s eco-friendly hemp hat toward the necessity of making sustainable choices as desirable as possible, through the use of compelling creative work that has been rigorously researched, argued originally, and made vivid through illustrations, films and campaigns.
The latest issue – the publication’s tenth, titled Nice ad, shame about the planet – sees a particularly persuasive editorial (penned by Naresh himself) paired with some all-new visual work by It’s Nice That favourite Paula Scher. The Pentagram partner has produced a series of contemporary warning labels, that the studio themselves describe as “the twenty-first century equivalent of Smoking Kills.”
Naresh’s piece, which discusses whether products that are harmful to the environment should be allowed to publicly promote themselves, has got everyone at It’s Nice That thinking very, very hard about their own patterns of consumption. And climate change. On a Monday morning.
You can check out some of Paula’s funny-but-serious work from the issue below.
- “Staying vocal is essential”: Janet Delaney's empowering photographs of 1980s marches
- Yang Qi’s work expresses a strong Chinese and German cultural background
- Jenny Schweitzer's latest documentary explores gender, competition, and chess
- Ronan McKenzie curates I'm Home, an exhibition exploring the black British female experience
- Photographer Andrea Artemisio's wacky realisations breathe fresh air into magazine editorial
- Deep Throat Studio may have been borne out of failure but it thrives today
- Good Type’s new fonts continue to rivet the typographic community
- Rudeboy: The Story of Trojan Records documents the origins of Jamaican and British youth culture
- The internet responds to Banksy’s self-destructive act of art
- Welcome to World Mental Health Day 2018 on It's Nice That
- A painting of "The Republican Club" is now hanging in the White House
- Area of Work's CGI objects will make you do a double take