Back in 2007, Pentagram’s Naresh Ramchandani decided to launch a publication with a serious, and seriously useful, message. Do the Green Thing, as the name suggests, tips it’s eco-friendly hemp hat toward the necessity of making sustainable choices as desirable as possible, through the use of compelling creative work that has been rigorously researched, argued originally, and made vivid through illustrations, films and campaigns.
The latest issue – the publication’s tenth, titled Nice ad, shame about the planet – sees a particularly persuasive editorial (penned by Naresh himself) paired with some all-new visual work by It’s Nice That favourite Paula Scher. The Pentagram partner has produced a series of contemporary warning labels, that the studio themselves describe as “the twenty-first century equivalent of Smoking Kills.”
Naresh’s piece, which discusses whether products that are harmful to the environment should be allowed to publicly promote themselves, has got everyone at It’s Nice That thinking very, very hard about their own patterns of consumption. And climate change. On a Monday morning.
You can check out some of Paula’s funny-but-serious work from the issue below.
- Minet Kim’s illustrations explore the unconscious through symbols and colour
- Kay Kwon’s graphic design practice arose from his love of rock and hip-hop music
- Sam Gregg's latest work uses photography to rediscover his hometown of London
- Joel Evey tests the visual boundaries of Gap through his “under-the-radar” work
- Madelynn Mae Green’s paintings explore themes of memory, family and domesticity
- Department of New Realities on using VR and AR to give pixels personality
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance