Back in 2007, Pentagram’s Naresh Ramchandani decided to launch a publication with a serious, and seriously useful, message. Do the Green Thing, as the name suggests, tips it’s eco-friendly hemp hat toward the necessity of making sustainable choices as desirable as possible, through the use of compelling creative work that has been rigorously researched, argued originally, and made vivid through illustrations, films and campaigns.
The latest issue – the publication’s tenth, titled Nice ad, shame about the planet – sees a particularly persuasive editorial (penned by Naresh himself) paired with some all-new visual work by It’s Nice That favourite Paula Scher. The Pentagram partner has produced a series of contemporary warning labels, that the studio themselves describe as “the twenty-first century equivalent of Smoking Kills.”
Naresh’s piece, which discusses whether products that are harmful to the environment should be allowed to publicly promote themselves, has got everyone at It’s Nice That thinking very, very hard about their own patterns of consumption. And climate change. On a Monday morning.
You can check out some of Paula’s funny-but-serious work from the issue below.
- We take a look back at the best stories of the year to date
- Atelier Brenda and Amélie Bakker create “squidgy” identity for Beursschouwburg
- Thomas Pratt photographs the effects of religion, natural disaster and globalisation on an island community
- Viacheslav Poliakov shoots the “folk-baroque-industrial mess” of Ukraine and Poland
- “Even bad pizza is kind of good”: Five life lessons from David Droga
- Join Cachetejack and Dropbox for a collaborative workshop at OFFF Barcelona
- Netflix moots move into print with new publication, Wide
- “Allowing a modern audience to see Helvetica for the first time”: Charles Nix talks us through the newly released Helvetica Now
- Dating app Hinge gets a makeover, asks users to use it less
- The most relaxing colour in the world? Dark blue apparently
- By You: Nike's customisable range gets a new name, and a new look
- Rejane Dal Bello on using graphic design to talk about hard topics in a joyful way