Taimei primary school in Tokyo has announced it has plans to introduce school uniforms designed by the Italian fashion house Giorgio Armani. The head teacher, Toshitsugu Wada, explained that the school was a notable part of Tokyo’s wealthy neighbourhood Ginza and said the uniforms were representative of the school’s status. Armani’s Japanese headquarters are, fittingly, only 200 metres away from the primary school.
The uniforms are said to cost $729 per set, which is three times more expensive than the current dress code. According to Business of Fashion, a concerned mother said: “I was surprised, and wondered why such luxury brand-designed uniforms have been picked for a public elementary school. I‘m worried that a wrong notion that something expensive is good and something cheap is bad could be imprinted on children.” An announcement was made on the school’s home page, promising further explanations in the near future.
- Photographer Fred Lahache captures Morocco through the eyes of his childhood friend
- Salon de Montrouge's identity sees deep reds and pale pinks sweep through the gallery
- Artist Genesis Belanger explores the strange things that advertising conditions us to want
- "Football's Bayeux Tapestry": behind the scenes of the embroidered BBC World Cup trailer animation
- Will Anderson on his Bafta-nominated animation, Have Heart
- Bonjour Garçon combines photography and graphic design to make "strong and delicate" work
- The Scouts rebrand aims to reflect a “more relevant image of Scouting”
- Airbnb launches new bespoke font Cereal, designed with Dalton Maag for online and offline fluidity
- Benedikt Luft's identity for Lazy represents the joyful nature of a drunken outdoor party
- Sound and vision: Parquet Courts' A. Savage on life as an artist and musician
- Photographs by a teenage Stanley Kubrick reveal the director's intuitive eye for character
- From being bad to burping glitter: things we learned at The Adobe 99U Conference