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Public primary school in Tokyo to adopt Armani uniforms

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Taimei primary school in Tokyo has announced it has plans to introduce school uniforms designed by the Italian fashion house Giorgio Armani. The head teacher, Toshitsugu Wada, explained that the school was a notable part of Tokyo’s wealthy neighbourhood Ginza and said the uniforms were representative of the school’s status. Armani’s Japanese headquarters are, fittingly, only 200 metres away from the primary school.

The uniforms are said to cost $729 per set, which is three times more expensive than the current dress code. According to Business of Fashion, a concerned mother said: “I was surprised, and wondered why such luxury brand-designed uniforms have been picked for a public elementary school. I‘m worried that a wrong notion that something expensive is good and something cheap is bad could be imprinted on children.” An announcement was made on the school’s home page, promising further explanations in the near future.