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Solange enlists Querida and Max Hirschberger for her new record’s visuals

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Querida: Creative direction for Solange, courtesy of Querida

Solange has released her much-anticipated new album When I Get Home, pulling together a crack team of creatives to work on the record’s visual expression.

Masterminded by Solange herself, the album artwork was shot by photographer Max Hirschberger, while Barcelona-based creative studio Querida worked closely with Solange to develop the album’s launch on new social media platform Black Planet. Producer Briana Gonzales, stylist Kyle Luu and costumer designer Manfred Thierry Mugler also worked on the project.

Eagle-eyed Solange fans have been speculating that something was in the ether this week, following a string of cryptic teaser videos released via Instagram and Black Planet. Querida’s design for Solange’s Black Planet profile features geometric blueprint-like diagrams by the studio, as well as imagery shot by Hirschberger and Houston-inspired footage featuring rodeos, cowboy boots and pole dancers.

“We went to NY to meet Solange so she could explain to us what the album was about,” Albert from Querida tells It’s Nice That, “but, being this a compilation of her personal obsessions and thoughts over the last year, all the work process was very organic and personal. There was no brief as we normally get from the marketing guys. Lucky for us we share a common sensibility with Solange, or at least this is what I would like to think, as this is the fourth time we’ve worked with her and this makes everything easier.”

San Francisco-born photographer Hirschberger, who shot the portraiture used for When I Get Home’s artwork, has previously created fashion editorials for the likes of V Magazine, King Kong, and Interview magazine after graduating from Parsons in 2016. Much of Hirschberger’s work deals with the changing political landscape in the fashion industry, exploring topics such as toxic masculinity, sexuality and gender and racial inequality.

The 19-track record features a star-studded line-up of musical collaborators, including Earl Sweatshirt, Panda Bear, Tyler the Creator, Gucci Mane, Dev Hynes, Sampha, Pharrell Williams, The-Dream and Abra.

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Querida: Creative direction for Solange, courtesy of Querida

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Querida: Creative direction for Solange, courtesy of Querida

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Querida: Creative direction for Solange, courtesy of Querida