Manchester City and England footballer Raheem Sterling became the face of a new Nike Football campaign this weekend past. A post on both Nike Football’s official Twitter account, and Sterling’s Instagram page sees the player posing with the caption “Speaking up doesn’t always make life easier. But easy never changed anything,” atop his image.
It is, you’ll likely have twigged already, a follow-up of sorts to the Oregonian sportswear giant’s late-summer campaign which featured former NFL player Colin Kaepernick.
The image comes shortly after Raheem Sterling found himself in the midst of a media storm after an Instagram post critiquing the way British media portrays young black footballers. The striker had been subject to what is alleged to have been racist abuse at a match against Premier League rivals Chelsea.