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Rethink creates a bulletproof LGBTQ+ flag

Creative agency Rethink has crafted an LGBTQ+ flag that can stop bullets; The Pride Shield. The artwork was created in order to raise awareness around The International Day Against Homophobia and Transphobia, which takes place today Thursday 17 May.

The International Day Against Homophobia and Transphobia was established in 2004 in order to highlight the violence and discrimination faced by LGBTQ+ people worldwide and to push policymakers and opinion leaders to make changes. Made out of 193 flags, one for each UN country, The Pride Shield is symbolic of the power of collective action in standing against homophobic and transphobic violence. The flag has even been tested using real gunfire to confirm that it can withstand a bullet at close proximity.

LGBTQ+ organisations are able to order the installation on, a website with testimonies from LGBTQ+ activists. The Pride Shield was released alongside a video, which illustrates the gunfire testing and reads: “We created this flag to show the world that together we can stop violence”.