Filmmaker and photographer Josh Cole has worked with Studio Output to launch Rize Up, a party-neutral campaign aiming to encourage young people to register to vote. Studio Output designed the bold visual identity which it says “speaks from the language of resistance” using a black and orange colour scheme, a logo depicting “the raised fist of defiance (updated for the emoji generation)” and bold, oversized type to “shout the message loud and clear”.
The campaign focuses on “the homeless, the under 25s and the economically dispossessed” which it says accounts for 15 million people, outnumbering the supporters of every single party. “Only 43% of people under 25 voted, while 78% of over-65s did. Together we can change elections and make sure politicians listen.”
Digital studio Be-Hookd developed the Instagram Stories aspect of the campaign, which allows users to simply swipe up to reach the Register to Vote site. The Rize Up team enlisted stars of the music industry such as Tinie Tempah, Akala, Professor Green, Riz Ahmed and Rudimental to feature in the campaign and share it with their following.
“I felt like there was a need for a campaign that gives a platform for the forgotten generation to have their say,” says Josh. “To start a conversation rather than being patronising or telling people what to do.”
Ian Hambleton, chief executive of Studio Output, says: “This is not about getting people to vote a certain way, but rather ensuring a higher proportion of young people are exercising their democratic rights.”
The deadline to register to vote in the UK general election is 22 May, with the vote taking place on 8 June.