Roald Dahl's The BFG inspires bottled artworks by Quentin Blake and Jill Berelowitz for Save the Children

Date
17 August 2016

Save the Children’s latest fund raising campaign, inspired by Roald Dahl’s beloved children’s book The BFG, sees a plethora of leading artists and famous faces have their dreams realised, sculpted and bottled in jars. The 50 sculptural works are currently on display around the UK, and will be auctioned for the charity on 31 August.

Quentin Blake illustrated his flying dream jar himself, while a plethora of other leading artists including Jane Morgan, Romero Britto, Jill Berelowitz, Sabine Roemer, Geraldine van Heemstra and Robert Bradford have also been involved in seeing their dreams come to life. While a team of artists from 3DEye were tasked with realising the dreams of a host of famous celebrities and public figures.

Jill Berelowitz sculpted the dream tree in her jar from bronze, featuring at the base of the trunk tiny children reading, playing and dreaming: “I create trees because I strongly believe in regeneration and life cycles. My dream for this project is that troubled children will achieve their dreams.”

The Countess of Wessex’s jar was realised by sculptor Ryan McElhinney, and depicts a girl on a swing, cast in metal and resin. While Holts Academy produced a giant bee gathering nectar on a daily out of resin, metal and Swarovski crystals. Jane Morgan covers her jar entirely in pennies.

The large-scale jars, up to six feet in height, are currently on display throughout the UK, forming a public art installation called The BFG Dream Jar Trail, dotted around in locations such as The Museum of Modern Art in Glasgow, The Lowry in Manchester, The Hayes in Cardiff and London landmarks such as Trafalgar Square, the Tower of London, Leicester Square and The Shard.

Steven Spielberg, who directed the latest adaptation of Roald Dahl’s book, and Mark Rylance who voiced the eponymous character, are among the other names involved alongside Professor Stephen Hawking, Dame Helen Mirren, the Mayor of London Sadiq Khan, Maisie Williams, Tim Minchin, the author’s granddaughter Sophie Dahl, and more.

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Holts Academy for Hatton Garden: The Diamond Garden

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Jill Berelowitz: Tree of Dreams

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Jane Morgan: Penny for Your Thoughts

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Robert Bradford: Dreamy Dreaming Dreams Dog

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Ryan McElhinney for Countess of Wessex: Innocence

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Romero Britto: Dream Big

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Sabine Roemer: Amethyst Owl

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Geraldine van Heemstra: Creativity Takes Flight

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Quentin Blake: I Dreamt I Could Fly

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Quentin Blake: I Dreamt I Could Fly

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About the Author

Jamie Green

Jamie joined It’s Nice That back in May 2016 as an editorial assistant. And, after a seven-year sojourn away planning advertising campaigns for the likes of The LEGO Group and Converse, he came back to look after New Business & Partnerships here at It’s Nice That. Get in touch with him to discuss new business opportunities, and how we can work together on creative partnerships, insights, experiences or advertising.

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