Clothing company Slam Jam has partnered with designer Christopher Shannon and publication Buffalo Zine to release a new collection of merchandise. The four items, created to launch the new issue of the zine, combine “Christopher Shannon’s playful graphics and the irreverent Buffalo Zine touch”.
The capsule collection includes two t-shirts, a sweatshirt and a tote bag. “The collection features messages with a sarcastic take on the language of advertising, marketing, and mass consumption,” say the designers. “Playfully ironic pro-consumerism slogans using the most popular drinks graphics are printed in floc, as a 80s touch.”
Alongside the launch, filmmaker Sharna Osbourne was commissioned to shoot a film and fashion story that parodies American teleshopping channels. “We are selling the collection products so the video is real, but the mood is a bit silly and over the top.”
The Collection is available at SlamJam Milano and SlamJamSocialism.com.