Snapchat has renamed its company Snap Inc. and launched its first product, Spectacles, a pair of sunglasses with a built-in video camera.
The Snap Inc. homepage bills itself as a camera company and shows two icons, one for each of its brands: Snapchat and Spectacles. The app will still be called Snapchat, but the founders have given the company a new name and its own brand identity, using Snapchat’s yellow colour scheme, to represent the company’s wider endeavours.
Days after the rename, Snap Inc. has also launched Spectacles, its first foray into product design. The sunglasses have an integrated wireless video camera which records video in a circular format, with a 115 degree field of view, to capture “the human perspective”.
The glasses, which come in three colours, are “capable of storing a day’s worth of Snaps on a single charge,” says the brand, and connect directly to Snapchat via Bluetooth or Wifi, without the need to connect to a phone. Ten or 30 seconds of video is captured by tapping a button on the top left of the frames.
However after the much-hyped Google Glass came and went, the internet has had a mixed reaction to Spectacles, and their $130 price tag.
- It’s Nice That and Camden Council host evening of talks by LGBTQ creatives
- Michael Marcelle’s photography is “like a broken funhouse mirror in a gay haunted house”
- Books From The Future's experimentally collaborative and investigative publishing
- Issue four of Beauty Papers screws the formula of beauty, giving it a “brave new face”
- Molly Matalon shoots a fashion editorial in the desert, and things get brotherly
- Laura Callaghan on illustrating a lifestyle where women make all decisions
- Peter Funch has photographed the same people on the same street for nine years
- North reveals full Science Museum rebrand, and reacts to online criticism
- GraphicDesign& outline three projects that successfully support and impact mental wellbeing
- Dove apologises and removes advert showing a black woman becoming a white woman
- Apple announces launch of gender neutral emojis
- “It needed to be functional, a workhorse”: Arket’s in-house team on its brand identity