Oscar-winning director Spike Jonze has joined forces with musician and creative force FKA twigs for an advert for Apple’s HomePod speaker system.
The four-minute-long spot titled Welcome Home shows a timid twigs undertaking an exhaustingly grey commute back home. On walking into her flat, she drops her shopping bags and asks the room, “Hey Siri, play me something I’d like.”
“Ok,” her HomePod replies, and Til It’s Over by Anderson .Paak starts to play. As she sits on her sofa with a drink, twigs starts to sway to the music and discovers that her movements have the ability to expand her modest-sized flat.
The advert follows Spike Jonze’s bizarre 2016 viral advert for Kenzo which starred Margaret Qualley which he made in collaboration with Kenzo creative directors Humberto Leon and Carol Lim.
- The legacy of late NYC street photographer Arlene Gottfried
- Nice Magazine nurtures and honestly represents young talent from the African continent
- Designer Raoul Gottschling on branding shape-shifting spaces and happy accidents
- Judit Kristensen on the pace and vulnerability of her pencil portraits
- Kim Jakobsen To's honest and impeccably stylish photography
- Graphic designer Johanna Burai's work is as critical and politically charged as ever
- Lacoste swaps famous crocodile logo for ten endangered species
- Director of Taylor Swift's Delicate video accused of copying Spike Jonze’s Kenzo advert
- These Swedish kids designed a typeface to celebrate their neighbourhood
- Discover Harvard student Mindy Seu's research-focused design practice
- A new Vitra Museum exhibition shows the hedonistic history of nightclub design
- Forget about Playboy; Leste is the community-led magazine of new erotics