Studio Moross creates new illustration-led identity for Manchester's Parklife festival

Studio Moross has rebranded Manchester festival Parklife, creating a new illustration-led identity to launch its 2016 line-up.

“The festival has been going for a while now and was in need of a big refresh, so we took it into space!”, explains Studio Moross designer Guy Field. “We created a mad illustrated Parklike universe, of crazy characters and wonky gravity.”

The studio worked with animator Andy Baker to create a promo video for the festival, which gradually reveals the line-up as a rocket ship travels through space. The new designs are shown across all touchpoints including on and offline advertisements and printed collateral, as well as a new website built by Project Simply.