Superunion has redesigned detective company Elliptic’s visual identity to mirror its services. Elliptic investigates online crime, such as terrorism, child pornography and arms trafficking, by deciphering the difficult and complicated cryptocurrencies that conceal these illicit activities. Superunion’s updated visual language mirrors the complicated processes used by Elliptic to track criminal activity.
The result is a thickset, three-dimensional monochrome typeface that has been made deliberately difficult to read. Inspired by the rough, digital look of blockchain, a public online account that documents the transition made in cryptocurrency, Superunion has crafted an authentic visual representation of the work Elliptic does, making it easier to understand.
An example of Superunion’s astute representation of Elliptic as truth-hunters is a poster that includes the words “fraud”, “extortion and “terrorists” hidden in the disorienting backdrop. The word “truth” is fittingly written in the middle of the poster, made distinguishable by its lighter tone of grey.
“The legibility is deliberately challenging to echo the difficult task Elliptic undertakes and its simple black and white colour palette reflects the seriousness of the issue and the importance of the legal cases that rely on Elliptic’s intelligence,” Superunion writes on its website. For the agency’s logo, Superunion crafted an inverted version of the typeface, presenting Elliptic’s “E” in a positive light.
- Multimedia artist Eilen Itzel Mena explores the survival of Afro-diasporic people
- David Robert Elliott's photographs of young runners examine aspiration and self-worth
- Pedro Ajo graphically translates Brazillian pixação into a publication
- New work by Hezin O explores the techniques of print, both physically and conceptually
- Daniel Brathwaite-Shirley is an animation and sound artist archiving their existence as a Black trans person
- Unseen Amsterdam's artistic director on how its richest line-up yet inspires and informs
- “Go, go, go”: how DIA messed with design theory, only to improve it
- Watch the trailer for the Don't Hug Me I'm Scared, the television show
- Times Newer Roman is the typeface that might help you beat page counts with ease
- Dairy drinks and cigarettes meet in Lucas Reis' illustrative evocations of Japan
- Ogilvy collaborates with World Afro Day for new awareness campaign
- Emily Schofield’s graphic design practice balances function with irrationality and expression