The branding agency Superunion and the Brookyln-based interactive design studio Hawraf have joined forces on the Brooklyn Symphony Orchestra’s animated, sound-sensitive rebrand. Superunion first rebranded Brooklyn Symphony Orchestra in 2016, which it described as “music made visual.” This involved stripping the logo back to initials, with each letter exemplifying a different aspect of the individual orchestra.
In order to expand on this design, Superunion worked with Hawraf to transform the static identity into an interactive one. The new design, which launched 26 February, animates the existing branding elements, like the logos and glyphs, and transforms them into different movements and shapes that vary according to the music’s frequency and intensity. The animated identity will be projected and on full display as the orchestra warms up before scheduled performances and these patterns of visualised music can then be exported onto tickets, booklets, advertising and merchandise.
The rebrand marks the 45th year of the Brooklyn Symphony Orchestra, which is made up of amateurs, semi-professionals and professionals alike.
- “I’ve landed on my planet now”: Sebaldo on refining his bonkers animated characters
- Syncope by Virgile Flores explores the duality between graphic design and music
- Louise Daneels makes playful, ceramic illustrations of everyday objects
- Maroesjka Lavigne’s debut monograph captures unforgettable landscapes and their inhabitants
- Painter Igor Moritz's vivid paintings express the colours of inner life
- Meet Take Care, a magazine tackling the UK’s housing crisis
- Turning her lens to those around her, Danna Singer reveals the story of a working class community
- Kyle Berger’s Photoshopped images exist in “a post-truth timeline”
- The climate crisis is daunting, but as a creative professional, there’s much you can do
- Elizabeth Hibbard’s unsettling photographs examine subjective experience with a visceral gaze
- “My creativity is sparked by music and architecture”: meet graphic designer Stephanie Specht
- Adventure Time’s finale nominated for Emmy, alongside BoJack and Big Mouth