No, it’s not just an artist takeover, nor a marketing campaign for a physical gallery show; this new “exhibition platform and satellite gallery space” from The Bass Museum of Art in Miami Beach is for artworks commissioned, curated and installed purely on Instagram. The Floridian contemporary art gallery has worked with Daata Editions, a digital art platform, to organise the social media show titled Joyous Dystopia, for pieces that are “native to the digital realm”.
A different artist’s work will feature each week over the eight-week run on the newly set up Insta account, @TheBassSquared, including Bob Bicknell-Knight, Jeremy Couillard, Keren Cytter, Elliot Dodd, Anaïs Duplan, Rosie McGinn, Eva Papamargariti and Scott Reeder. The collection includes video and still works, all created specifically for the platform’s inaugural exhibition. The Bass said in a statement on Instagram that the pieces “subtly distort, poeticise and comment on artists’ readings, interpretations and postings of everyday life”.
Daata co-curated the show, bringing its experience in commissioning video, sound and poetry digital artworks, which it makes available for download to collectors worldwide.
The first to exhibit in The Bass Squared is British artist Rosie McGinn, who has made God is a DJ, a film combining footage of orchestra conductors with a soundtrack of DJ sets.