Design agency The Liminal Space has created the branding for Timeless, a fictitious egg freezing brand. The project, which involved designing branding, packaging and creating a short film, aims to encourage conversations around egg freezing and fertility, and educate people about the societal, as well as biological, issues surrounding such procedures.
The Liminal Space formed a creative team comprising graphic designer Laura Gordon, 3D designer David MacDiarmid, illustrator Jonny Glover and perfume maker Sarah McCartney of 4160 Tuesdays to create the Timeless brand.
This will be showcased in a pop-up shop in Old Street station, east London, where visitors will be able to see “products” including 3-Step Solution for egg freezing, the Eau so Pressured perfume line and a range of age defying serums that inform about fertility decline. The space will also house talks about gender politics and reproductive medicine and screenings of a short film.
Sarah Douglas, The Liminal Space director, says: “Timeless is a response to the growing cultural interest in egg freezing, how rapidly it is developing and how little is known about it by the general public. With Timeless we are bringing this debate to people in a creative and engaging way.”
The Liminal Space worked with the Wellcome Trust and The London School of Economics and Political Science on the project, which will be in place from 29 February – 5 March.
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