Harry’s chimes in on the modern masculinity debate with ad featuring Harry Kane directed by Thomas Ralph

28 February 2019
Reading Time
1 minute read

Thomas Ralph: I am Not Afraid for Harry’s

Director Thomas Ralph and creative agency Brothers & Sisters have created an ad for male grooming brand Harry’s razors featuring England captain Harry Kane. Tentatively perched on top of a crossbar, Kane’s monologue discusses and rebukes stereotypes of masculinity. The ad comes a month after Gillette’s controversial We Believe ad, which challenged men to hold other men accountable for sexual harassment and bullying.

Filmed in Chingford in London, the 30-second monochrome slot features footballer Kane balancing on the crossbar at a flood-lit pitch, both powerful and vulnerable. A voiceover by Kane says: “I am not afraid to lead, I am not afraid to be criticised, to ask for help, to tell my daughters I love them. I am not afraid to be myself and if that makes me different, I’ll choose different every time.”

Commenting on the slot on Instagram, Ralph said, “It’s not every day you get tasked with filming the England captain balancing on a crossbar, as a die-hard Spurs fan you just don’t want to break him!”

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About the Author

Laura Snoad

Laura is a London-based arts journalist that has been working for It’s Nice That on a freelance basis since 2016. She currently covers the news desk on a Friday for news editor Jenny. Send her all your big stories, projects and exhibitions. You can reach Laura directly on ls@itsnicethat.com or via our news channel at news@itsnicethat.com.

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