Thomas Traum’s fashion week film installations for Victorinox

18 May 2016
Reading Time
1 minute read

Thomas Traum has released footage of its installations for Victorinox’s New York Fashion Week show, which used a mixture of CGI and live action film to create immersive backdrops. The London-based digital arts studio was commissioned by the brand to create four distinct environments for four key looks of its new collection. The films for the Modern Craft show were projected over three walls of the New York Swiss Institute, with sound and video controlled by custom software. This mixed hundreds of renders and live action footage with a 32-channel soundtrack together in real time as a looping film.

The concept was by founder Thomas Eberwein, Régis Tosetti and Simon Palmeiri, with sound design and music by Dom Harwood. 3D Animation and VFX was by Thomas Traum (Thomas Eberwein, Safwaan Motara, Victor Ferier), Rich Nosworthy, Kevin Gautraud, Pierre Magnol, Misha Shyukin and Peter Tomaszewicz. Programming was by Daniel Lewis and production by Julie Vergez.

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Jenny Brewer

After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, now overseeing the website’s daily editorial output. Contact her with stories, pitches and tips relating to the creative industries on

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