Unilever is to announce that it will consider withdrawing advertising from Facebook and Google, which owns YouTube, if the online platforms fail to protect minors, promote hate or divide society.
In a speech at the annual Interactive Advertising Bureau conference in Palm Desert, California, Keith Weed, the multinational’s chief marketing officer, plans to announce to the assembled advertising, media and tech companies that Unilever “needs its consumers to have trust in our brands”.
“Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate,” Keith will say. “We will prioritise investing only in responsible platforms that are committed to creating a positive impact in society.”
“As one of the largest advertisers in the world, we cannot have an environment where our consumers don’t trust what they see online,” Keith Weed will add. “And we cannot continue to prop up a digital supply chain – one that delivers over a quarter of our advertising to our consumers – which at times is little better than a swamp in terms of its transparency.”
In 2017, Unilever spent £6.8 billion advertising brands including Dove, Persil, Magnum, Cornetto, Marmite and PG Tips, making it the world’s second largest marketing spender to market leader Procter & Gamble. Unilever products are used by 2.5 billion people every day.
- Experimental animator Amanda Bonaiuto on building her own worlds
- Jaeha Kim channels different discplines of art through his graphic design practice
- The 14th issue of Nest speaks to the myriad experiences of gender
- Óscar Raña's scientific approach to illustration makes for beautiful geometric drawings
- Cabeza Patata brings energy and vivacity to its portfolio of 2D and 3D illustrations
- Whippets FC champions the unity and community of women’s football
- Q is the world’s first genderless voice hoping to eradicate gender bias in technology
- How and when do you shut down your studio? Carly Ayres on the decision to close HAWRAF
- Alexis Jamet's animations are warm, nostalgic and beautiful in their simplicity
- Tokyo 2020 reveals Olympic pictograms inspired by 1964 Games
- Graphic designer Jiri Mocek continues to produce inventive and expressive posters