Uniqlo takes over part of the new Tate Modern with London Dreaming installations

Date
17 June 2016
Reading Time
1 minute read

Uniqlo has taken over a whole floor of the new Tate Modern building, Switch House, with a series of interactive installations around the theme of London Dreaming.

To celebrate and support the newly enlarged gallery’s opening weekend, the fashion brand has installed a huge wall adorned with 60,000 ribbons and large-scale wind machines. Uniqlo are inviting visitors to take part by challenging them to “imagine a better future” with its colourful and energetic exhibit.

In conjunction with the event, the brand has also worked with young and emerging artists to transform all its London store windows. The showcase of artworks are displayed on structures inspired by the gallery’s iconic architecture.

The new Tate Modern is now open, with the Uniqlo installation open on Level 6 of Switch House all weekend until the end of 19 June.

Above

Jamie McGregor-Smith

Above

Jamie McGregor-Smith

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Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on news@itsnicethat.com.

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