Uniqlo takes over part of the new Tate Modern with London Dreaming installations
- Jenny Brewer
- 17 June 2016
Uniqlo has taken over a whole floor of the new Tate Modern building, Switch House, with a series of interactive installations around the theme of London Dreaming.
To celebrate and support the newly enlarged gallery’s opening weekend, the fashion brand has installed a huge wall adorned with 60,000 ribbons and large-scale wind machines. Uniqlo are inviting visitors to take part by challenging them to “imagine a better future” with its colourful and energetic exhibit.
In conjunction with the event, the brand has also worked with young and emerging artists to transform all its London store windows. The showcase of artworks are displayed on structures inspired by the gallery’s iconic architecture.
The new Tate Modern is now open, with the Uniqlo installation open on Level 6 of Switch House all weekend until the end of 19 June.
About the Author
After five years as It’s Nice That’s news editor, Jenny became online editor in June 2021, overseeing the website’s daily editorial output.
Jenny is currently on maternity leave.