Media company Vice is to launch the UK and Ireland version of its TV channel, Viceland, on 19 September. The 24-hour channel first aired in the US earlier this year, with programming overseen by director Spike Jonze.
The channel’s first release of programmes aims to offer a contemporary take on youth culture, with features on music, food, drugs, identity, sex, fashion and sports. It will air original shows developed and produced entirely in-house by Vice’s creative team, with series including Hate for Beginners, with comedian Jamali Maddix investigating extremism; and Grace Neutral exploring global tattoo culture.
US shows will also air on Viceland, featuring the likes of Ellen Page, Action Bronson and Michael K Williams. The UK channel will launch with The Viceland Census a one-off film surveying young British people and giving them a platform to voice their views.
Creative director EMEA Alex Miller says the goal is to make Viceland “the most original and important TV channel for young people in the country”.